London26

FujiFilm are hosting both the launch and closing parties at their Covent Garden store.

The event kicks off at midday on Saturday 20th June 2026 in the upstairs gallery. We'll begin with a brief introduction covering logistics for the weekend and how everything will work - then you're free to get started.

The Fujifilm House of Photography will be open to Premium ticket holders from midday until 22:00 on Saturday, and again from 09:00 until midday on Sunday 21st June. The closing party will also take place at the same venue at midday on Sunday.

Throughout this time, bag and kit storage will be available, so feel free to leave anything you don't need - just make sure to collect it before closing at 22:00.

Fujifilm have also generously donated a Fujifilm X Half digital camera as a prize, worth £540

For the duration of the event, Fujifilm are offering free kit loan. If you'd like to try out one of their cameras or lenses, this is a fantastic opportunity to do so. Visit their website to arrange a loan:

👉 https://www.fujifilm-houseofphotography.com/product-loan/

Kit is available on a first come, first served basis, so don't hang about - popular items are likely to go quickly!

Premium ticket holders will be treated to complimentary tea and coffee throughout the event, and one very lucky winner will walk away with an incredible hotel stay as a prize. Steeped in history and brimming with elegance, it is a truly special place to rest your head. Thank you, Great Scotland Yard Hotel!

To obtain your free drinks, just show your Premium ticket at the bar and you should have a choice of tea or coffee.

https://www.hyatt.com/unbound-collection/en-US/lhrub-great-scotland-yard

The Ministry Venues, part of the legendary Ministry of Sound. For the full duration of Photo24, premium ticket holders will have access to complimentary tea and coffee, showers, towels and toiletries. Because even the most dedicated photographers need to freshen up! We are so grateful for their incredible support throughout the event. 

To obtain access to The Ministry you must have collected an access pass at the Fuji launch event.

Do note that the venue will be hosting a dance event until 3am on Sunday, this should not impact your access to the building.

https://www.theministry.com/

A huge thank you to Blue Orchid Hospitality for looking after our premium ticket holders in style! Their stunning Tower Bridge Suites offer a truly luxurious place to rest and recharge. As a Photo24 premium ticket holder you will enjoy complimentary tea and coffee, plus an exclusive 10% discount on hotel stays. Pure hospitality at its finest.

To obtain your 10% discount, use code PHOTO24UK on their web site and select "flexible rate".

https://www.blueorchid.com/en/hotels/gb/london/london-tower-suites

Starting point FujiHouse of Photography.

Tripods and specialist kit not needed. Lens suggestions from ultrawide 14mm through to 70mm should be useful.

Starting point: Royal Exchange (Bank tube station exit 3)

No tripods needed, just a simple 24-70mm lens is ideal.

Google maps link: https://maps.app.goo.gl/razwqnA2aWU4iax19

Meeting point: On the steps of St Martin-in-the-Fields Church close to Trafalgar Sq.

Map link: https://maps.app.goo.gl/fYNNBsKX77ggVprk7

Our route will stay within 20mins walk of this point and we will finish nearby.

No specific kit requirements. Tripods not needed. Flash not needed, but if you do have a flash and want to use it for some fill flash and it works at high sync speeds then feel free to bring it. Lens wise a zoom around the 24-70 or similar should be good.

Meeting point: On the steps of St Martin-in-the-Fields Church close to Trafalgar Sq.

Map link: https://maps.app.goo.gl/fYNNBsKX77ggVprk7

Our route will stay within 20mins walk of this point and we will finish nearby.

No specific kit requirements. Tripods not needed. Flash not needed, but if you do have a flash and want to use it for some fill flash and it works at high sync speeds then feel free to bring it. Lens wise a zoom around the 24-70 or similar should be good.

Meeting point: At the top of the metal stairs, north end of London Bridge, east side.

Map link: https://maps.app.goo.gl/Czhj5n4xvpg3saieA

Our route will stay within 20min walk of this point. Shooting primarily around the river.

What to bring: steady tripod is essential as we will be shooting exposure longer to 1 minute. 10 stop filters are also essential. If you also have 6 or 15 stop (or similar) bring them too. Remote shutter release or use timer on camera.

Meeting point: South side of Westminster Bridge by the Lion statue.

Map link: https://maps.app.goo.gl/KaGyL1WTqRSmXJU59

What to bring: Steady tripod is essential as we will be shooting exposures around 1 minute. 3, 6 or 10 stop filters useful but not essential. Remote shutter release or use timer on camera.

Meeting point: Fujifilm House of Photography. Location will be closed at the this time, so meet directly outside.

Shoot street at night with the lights and sights of Soho. No tripods as we need to be spontanious. but a mediu zoom of 24-70 or similar is ideal, a faster lens of 2.8 is ideal, but any lens will work.

Sunday 22nd June 2026

Meeting point: Baker Street Tube Station.

If unsure of location, meet just outside the station here: https://maps.app.goo.gl/aziXjaRtZJ6ihiHr6

Tripods and flash are not allowed to be used. A small bean bag can be handy to level a camera on a bench or similar for long exposure.  Lenses from 14mm to 70mm is ideals.

Photo Challenges over the weekend

A photo challenge will be posted onto our Facebook page every two hours, thus 12 challenges. We will also add them to this page by the end of the event.

All photo submissions must be posted as a reply to the individual Facebook post.

You have 7 days from the end of the event to edit and submit your entries.

Find the FB group here: https://www.facebook.com/groups/phototwentyfour

Canon have an overall challenge subject of "Created Differently" which can be shot across the whole 24 hours.

Great Scotland Yard Hotel also has a single photo challenge of "Hidden London" which can be shot across the whole 24 hours.